02 Jun Ikea gives us the key to order
With its latest campaign “nothing like home to furnish our heads” Ikea shows us again how not to go unnoticed. This time, the Swedish multinational has created the ad, The Ikea Mediator: #lallavedelorden, which shows different couples arguing over the lack of space in their closet, to such an extent that they have to go to a mediator.
The ad has been a success on social networks, as it has had more than 400,000 views on Youtube and the hashtag #lallavedelorden became one of the most tweeted, at the time of its broadcast. Ikea has already been positioning itself for some time through social networks, “a fundamental means of communication” -according to sources from the company itself to Nexus GC- to “have a direct and real communication with our consumers to listen to them and provide them with solutions that improve their daily life at home”.
Ikea’s casual character and sense of humor make its advertising a success. “Nothing like home to furnish our heads” is the “new communication positioning” that Ikea will continue to work on in its next campaigns to bring us, once again, some freshness among all those ads that leave us indifferent.
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